Behind the Design

The theme across all marketing collateral was reminiscent of 80s media and the surging popularity of arcade games. The technlogy theme of the Makerspace by going with a bright neon “cyber” colour palette. The color palette features green (renewal), turqoise/blue (positive emotions and increased empathy), purple (imagination), and pink (love and playfullness). These analogous colours thus create a feeling of creativity and fun in a digital environment. The use of neon colors also provides high visibility and nostalgia referencing early 80s media, when arcade machines became widely popular.

With the poster and Instagram post, I also created an arcade style game called “Library Mania”. There were a few design considerations that needed to be made before starting this project. It needs to be easy to pick up, at specific aspect ratios and fun to get interest in Makerspace.