Foodbank Nelson
Logo Redesign, Graphic Design posters and social media posts, promoting the Nelson Community Foodbank
Spring Drive Campaign
Designed posters and social media graphics to promote the Nelson Community Foodbank's Spring Drive. Using a combination of photography and doodles throughout. I wanted it to have a playful community vibe, almost as if it was written on old newspaper, whilst remaining modern. This campaign was posted on social media and throughout Nelson, including in local supermarkets such as Countdown and New World.
Foodbank Logo Redesign
The old logo used by the community Foodbank didn't work well on dark backgrounds, the 'apple heart' wasn't clear to users and the colours made the organization feel outdated. Since the organization is centered around delivering food parcels to the community, I wanted to modernize the logo and bring more life to the brand. As such, I recolored the logos with brighter reds and greens, making the 'apple heart' design pop out more and rejuvenate the brand image.
